Your CRO needs to have an effective marketing presence to generate contact info and leads for your company. What strategies must your company implement to stay competitive in the market of Ophthalmology?

Inbound Vs. Outbound

"Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the...

“Our biggest differentiator is our people. At Trial Runners we care about the happiness and emotional and physical health of our employees offering great benefits such as Health, Dental and Vision insurance, paid time off and a retirement package. Trial Runners strives to provide a work environment that is enjoyable, positive, and inspiring...

The sun’s proven harm to the human body, especially the eye, has increased awareness of prolonged exposure to UV rays. How do the ultraviolet rays of the sun affect your eyes? Let’s dive in and get to the Ophthalmic explanation of how the sun can harm your eyes without proper UV protection.

As you can see, Ultraviolet rays have a high energy,...

Many remember Benjamin Franklin as a founding father, a noted wit, and the face of the 100 dollar bill, but he was also a founding father of ophthalmic beginnings with convex lens study. 

What people may often look over is the fact that he was a celebrated writer and inventor. Poor Richard’s Almanack, in addition to the amalgam of...

The Stem Cell: "an undifferentiated cell of a multicellular organism that is capable of giving rise to indefinitely more cells of the same type, and from which certain other kinds of cell arise by differentiation"

The stem cell may be the key to blowing the ophthalmic industry wide open. Aptly named, the stem cell can be used to rebuild or...

In the break-neck modern work culture we inhabit today, it’s useful to have moments of rest. Many will tell you that you have to maintain a work/life balance to successfully avoid stress, but the modern workplace has many surprises, and you will be put into a position to manage stress. Managing workplace stress is all part of a delicate balance....

We live in an era where we are always connected. Not only that, we are openly visible to others in the form of mobile devices and wireless internet capability. The theoretical barrier between work and home has been broken down by being connected to your job at all times. It’s very important to get away from your job at the end of the day to...

What comes to mind when Hypertension is mentioned? One would think of blood pressure and stress. One would think of a poor, unbalanced diet leading to artery flow blockage. The subject of being susceptible to a heart attack often comes to mind. Does one think about the pressure of the eye? There are contributing factors to ocular hypertension. We...

May is Healthy Vision Month, as recognized by the National Eye Institute. There are many ways you can celebrate Healthy Vision Month. You can acknowledge the clinical elements that study and put forth the drugs and procedures you use. You can also participate by addressing your own eye health!The following suggestions are listed on the NEI’s...

Business Development (BD) and Marketing often get lumped into the same category, but are expected to operate on different capacities. One would even jump to the conclusion that BD and Marketing work separately, but operate toward the same goal. What if those capabilities can be combined for an effective Business Strategy?

In the field of Clinical...