Latest Blog/News

LASIK: Worth it?

Posted by Layne Brandvik

LASIK (Laser-Assisted In Situ Keratomileusis ) is a common option for those that have difficulty with depreciated vision with Myopia or Hyperopia. There's a fair amount of risk but a larger amount of reward when it comes to electing to undergo LASIK surgery. 

The common cutoff for considering Lasik surgery is 40 years old, an age range roundly...

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See You in Chicago!

Posted by Layne Brandvik

Trial Runners is gearing up for a very busy week/weekend in Chicago to attend AAO 2016. 

Before we take in AAO 2016 early next week, we will be attending OIS@AAO this week. 

Uniting 1,000 Leaders in the Development of Ground-Breaking Ophthalmic Technologies.

The Ophthalmology Innovation Summit was created to facilitate meaningful interactions and...

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Advancements in the Field of Chemistry: Nobel Prize for Chemistry Split Three Ways

Posted by Layne Brandvik

It's exciting to know that in today's field of chemistry, the Nobel Prize cannot simply be relegated to one individual. The accomplishments are so vast and substantial that three experts in the field need to be recognized. One would notice from the list of past winners that the award has gone to more than one recipient as of late.  A look farther...

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The Beginning of Ophthalmic Instruments

Posted by Layne Brandvik

There are not many fields that require the use of technology more than ophthalmology. The field has evolved rapidly within the last century. In a scientific field that is changing often, with that a culture of new technologies goes with it. This can be said with the tools that you Optometrist or physician uses every day for eye examination. Let's...

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The Importance of Training for your Ophthalmology CRO

Posted by Layne Brandvik

Entering a new job can be a daunting task for the new hire and for the administration that trains them. A new employee is at a pivotal moment that dictates the potential success for your company. It's equally important for the new hire and the employer to excel in the training process. In the field of Ophthalmology, there is a steep knowledge...

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Trial Runners Will Be Attending Targeting Ocular Disorders and OIS@AAO

Posted by Layne Brandvik

Targeting Ocular Disorders

With its complex structure and the breadth of ocular disorders, the eye presents unique challenges to drug discovery. Cambridge Healthtech Institute’s fourth annual Targeting Ocular Disorders conference provides a platform to discuss novel targets and disease pathways, the latest drug delivery methods, and the most...

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Lost to the Distance: Our Nation's Approaching Myopia Problem

Posted by Layne Brandvik

The United States is becoming increasingly myopic. A number of contributing factors support this theory. There is also, however, an air of mystery around why this is happening. We are going to explore the proven contributing factors and the uncertainty surrounding the increase in near-sightedness overall. 

Nearsightedness is the most...

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Lead Nature/Lead Nurture: Strategies for Sales in Opthalmology

Posted by Layne Brandvik

For the modern ophthalmology CRO, acting on and maintaining a lead is a huge goal for your sales team. It is proven that leads nurtured with targeted content produce an increase in sales opportunities of more than 20%. (Marketo) Generating these leads and then manifesting that interest in your product or service is easier said than done. Today, we...

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Do you Have Computer Vision Syndrome?

Posted by Layne Brandvik

The modern workplace has evolved with the advent of new technologies. A huge boon to the modern workplace has been the computer. Not only does the average employee have access to superior word processing to the typewriter, but access to a seemingly infinite pool of information at their disposal. All the while a brightly lit monitor stares us in...

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The Importance of Teamwork for the Ophthalmology CRO

Posted by Layne Brandvik

What interested the researchers most, however, was that teams that did well on one assignment usually did well on all the others. Conversely, teams that failed at one thing seemed to fail at everything. (Duhigg) 

As a Contract Research Organization (CRO), especially in the field of ophthalmology, you have to take on challenges and tasks with a...
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